SweetBoy is anti. 

SweetBoy is a creative direction aimed at uncovering the niches one never notices within themselves. Using visual work to send a message that stays with the observer long after. All works are directed, edited, and shot in-house by Benjamin Sweet. Performing to both high art and the social media subculture that has emerged. SweetBoy aims to empower youth while sparking high-powered conversations for everyone to speak on. To be anti is to go against the current. To be anti is SweetBoy.